I’m Alex Magill.

I work at (and on) my design consultancy Bold Wise and my design studio Bold Wise Studio, and I write about exploration, creativity, design and process.

It's me! Alex Magill

Latest writing…

  1. The reverse stone soup challenge 22nd of September 2025 There’s a folk tale about Stone Soup. There's a particular design challenge that I think of as its reverse.
  2. Obvious in hindsight 11th of September 2025 Why the best design feels obvious only in hindsight – and why that disappearing act is its greatest strength.
  3. Launching Bold Wise Studio 29th of August 2025 Put simply, if Bold Wise is about direction, Bold Wise Studio is about delivery.
  4. Refocusing 4th of February 2025 Hitting the 15 year milestone, and looking at the work I'm enjoying now.
  5. Updating all the things 16th of January 2025 Play, tinkering and experimentation OR Friction and inaction redux.
  6. Moving to Mastodon 25th of January 2023 Goodbye little blue bird, hello extinct elephant-like mammal!
  7. Writing to think 27th of May 2022 I've been thinking a lot about why I write here, and what I get out of it, and I’ve realised it’s a handful of things.
  8. Terrible, boring and hard 25th of May 2022 There’s at least one phase in pretty much everything I work on where things seem insurmountable. Where they are just terrible, boring and hard.
  9. Repositioning Bold Wise 23rd of May 2022 A lot has change in the couple of years since I launched the Bold Wise website.
  10. What is its job? 20th of May 2022 Making a shift from what to why by asking ‘what is its job?’
  11. All writing…

© Alex Magill