I’m Alex Magill.

I work at (and on) my design consultancy, Bold Wise, and I write about exploration, creativity, design and process.

It's me! Alex Magill

Latest writing…

  1. Refocusing 4th of February 2025 Hitting the 15 year milestone, and looking at the work I'm enjoying now.
  2. Updating all the things 16th of January 2025 Play, tinkering and experimentation OR Friction and inaction redux.
  3. Moving to Mastodon 25th of January 2023 Goodbye little blue bird, hello extinct elephant-like mammal!
  4. Writing to think 27th of May 2022 I've been thinking a lot about why I write here, and what I get out of it, and I’ve realised it’s a handful of things.
  5. Terrible, boring and hard 25th of May 2022 There’s at least one phase in pretty much everything I work on where things seem insurmountable. Where they are just terrible, boring and hard.
  6. Repositioning Bold Wise 23rd of May 2022 A lot has change in the couple of years since I launched the Bold Wise website.
  7. What is its job? 20th of May 2022 Making a shift from what to why by asking ‘what is its job?’
  8. Alphabetising the recycling 17th of May 2022 Alphabetising your recycling is such a perfect way of describing those activities that seem, on the face of them, useful and productive but, as you dig in you realise that they are just busy-work.
  9. On asking why, copying, and outcome bias 12th of May 2022 I seem to go through a cycle of thinking I ask ‘why’ way too much, and then, shortly after, that I don’t ask ‘why’ nearly enough.
  10. Friction and inaction 11th of May 2022 For the past (checks last post date) six or so months, I've posted nothing here. In that time, though, I've been busier than ever. So what gives?
  11. All writing…

© Alex Magill