Alex Magill
Writing
The reverse stone soup challenge
22nd of September 2025
There’s a folk tale about Stone Soup. There's a particular design challenge that I think of as its reverse.
Obvious in hindsight
11th of September 2025
Why the best design feels obvious only in hindsight – and why that disappearing act is its greatest strength.
Launching Bold Wise Studio
29th of August 2025
Put simply, if Bold Wise is about direction, Bold Wise Studio is about delivery.
Refocusing
4th of February 2025
Hitting the 15 year milestone, and looking at the work I'm enjoying now.
Updating all the things
16th of January 2025
Play, tinkering and experimentation OR Friction and inaction redux.
Moving to Mastodon
25th of January 2023
Goodbye little blue bird, hello extinct elephant-like mammal!
Writing to think
27th of May 2022
I've been thinking a lot about why I write here, and what I get out of it, and I’ve realised it’s a handful of things.
Terrible, boring and hard
25th of May 2022
There’s at least one phase in pretty much everything I work on where things seem insurmountable. Where they are just terrible, boring and hard.
Repositioning Bold Wise
23rd of May 2022
A lot has change in the couple of years since I launched the Bold Wise website.
What is its job?
20th of May 2022
Making a shift from what to why by asking ‘what is its job?’
Alphabetising the recycling
17th of May 2022
Alphabetising your recycling is such a perfect way of describing those activities that seem, on the face of them, useful and productive but, as you dig in you realise that they are just busy-work.
On asking why, copying, and outcome bias
12th of May 2022
I seem to go through a cycle of thinking I ask ‘why’ way too much, and then, shortly after, that I don’t ask ‘why’ nearly enough.
Friction and inaction
11th of May 2022
For the past (checks last post date) six or so months, I've posted nothing here. In that time, though, I've been busier than ever. So what gives?
Switching to Eleventy
24th of September 2021
As foreshadowed I've moved the site's generator over to Eleventy, so I now have no excuse not to write more.
Bug fix
17th of February 2021
Today, in a handful of lines of pretty much copied and pasted code, I solved a bug that’s been plaguing a client site for months - if not years.
© Alex Magill